Rules / site rules

site.title.unique

Default

error

Plugin

site

Every page has a different title.

Why: Search engines use titles to tell pages apart. When two pages share a title, they compete for the same searches, and one may be left out of results. Case is ignored.

Pages with noindex, or with a canonical link to another URL, are left out, because search engines do not show them as themselves.

When off: duplicate titles pass.

<!-- ✗ Fails -->
<!-- index.html -->
<title>Bongo Bakery</title>
<!-- about/index.html -->
<title>Bongo Bakery</title>

<!-- ✓ Passes -->
<!-- index.html -->
<title>Bongo Bakery, fresh bread every morning</title>
<!-- about/index.html -->
<title>About Bongo Bakery</title>

References

• Google: Title links: Google asks for distinct titles, and calls repeated or boilerplate titles bad.
• Google: SEO Starter Guide: A good title is unique to the page.