Rules / canonical rules

canonical.exists

Default
error
Plugin
canonical

A page has a <link rel="canonical"> tag.

Why: The same page is often reachable at many URLs, such as with tracking parameters. The canonical link tells search engines which URL to show, so the others do not compete with it.

When off: pages without a canonical link pass.

<!-- ✗ Fails -->
<head>
  <title>About us</title>
</head>

<!-- ✓ Passes -->
<head>
  <link rel="canonical" href="https://example.com/about/" />
</head>

References